Traditional social media encourages us to put our best selves out there, because what we publish stays out there. But now there’s a new breed of content on the scene with a 24-hour life span that encourages sharing in a more authentic way.
These disappearing photos and videos popularized by Snapchat, and now available via Instagram Stories, might be here today and gone tomorrow, but they’ll likely find a long-term place in your business’ marketing mix.
Instagram Stories, in particular, are quickly gaining ground as a way to keep your most loyal followers engaged (which Snapchat already offered), while leaving your content open for new audiences to discover.
Stories have changed the way we use Instagram, turning the platform into something more than just your online photo album.